Jack becomes coach of the new XFL football team, "The Carnivores". One version features an additional scene at the beginning of Jack approaching the house, Jack's dialogue for the second half of the commercial is different (except for the "Well I'm sorry for the grass stains" and "No" at the end), and the scene of Brad being forced to eat the food is an entirely different take. Jack apologizes for the grass stains (from the tackle), but when Brad asks "Really?" Jack replies "No". Brad is forced to try Jack's food, to which he admits is tasty and apologizes to Jack. When he is tried to try Jack's food and apologize, Brad shoves Jack, yelling "Beat it clown!", to which Jack chases him through his house, tackling him in the back yard. When he answers the door, he is told that sources indicated that he was calling Jack in the box "Junk in the box", in hate. Jack visits the home of a man named "Brad Hailey". When reaching the board room, he detonates an explosive device, obliterating the board room behind him.ĭisputed to be the first official commercial of the universe, after the 1980 commercial, inwhich acts sort of as a prequel to the universe (although still technically canon). In 1994, 14 years after he was "fired", Jack Box, having returned (it is explained he was "revived" with plastic surgery) shows up to the Jack in the Box headquarters to regain his position of becoming head of the company once again. It is possible the fictional version of Jack in the Box was founded much later than the real-world version. This conflicts with flashbacks of him in the 1970s. Similarly, Jack Box would have to be around 80 years old if he were old enough to found Jack in the Box in 1951.
does not appear to have aged since his introduction in the late 1990s. It is not known how aging works in the Jack in the Box Universe. For example, Jack, Jr. Because of this flashback, it could be argued that the universe actually goes all the way back to 1980 rather than 1994. All of Jack in the Box's commercials since 1994 take place in this universe and are assumed to be canonical.Īccording to the initial "Jack's Back" commercial, Jack Box was "fired" in the 1980s (thereby retconning those earlier commercials into the Jack Box Universe) and regained his "rightful place" as CEO in 1994. The Jack Box Universe is a fictional universe in which the character Jack Box is the founder and CEO of Jack in the Box.
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